The wine industry’s annual report to parliament has highlighted the impact of rising prices on consumers.
It revealed that the cost of wine across the industry was $11 billion a year more than it was a decade ago.
While the cost per bottle was down from $1,600 in 2015 to $1.2, it is still significantly higher than the $9.20 per bottle it was in 2007.
“We’ve seen a lot of change in the last 10 years,” wine industry spokesperson Ian Williams said.
“Wine consumption in Australia has been on the rise over the last 20 years, with the increase of wine and beer.”
That’s why our projections are very similar to our predictions in the past.
“There’s certainly more wine and a lot more beer available in Australia, but there’s also more wine, which means a lot less wine.”
Dr Williams said it was the same for both wine and spirits.
“The impact of wine prices on spirits and spirits prices on wine are going to be similar, with spirits prices going up as well,” he said.
Mr Williams said the wine industry had taken a series of actions to reduce the cost for consumers, including increasing the amount of wine that was produced each year and limiting the amount that could be consumed during the course of a week.
“A lot of the cost reductions we’ve made have been through our winemaking operations and our vineyards, but we’ve also had a lot through our retailers,” he explained.
“These have reduced the amount they have to buy from us, which has helped us minimise the impact on the industry.”
This is really important to the Australian consumer.