The big news in the wine world today: Bordeaus Wine Co., the global wine and beverage company that has been in business for more than 50 years, has acquired a major stake in a new wine and beer brand called Bordeau Blanc, Wine & Roses reports.
Bordeaux Blanc was founded by the Bordeans, a family who own a vast wine and craft brewery in the French Riviera town of Dijon.
The company, which makes more than 200,000 bottles a year, has been growing steadily, with a sales volume of about 1.3 billion euros ($1.8 billion) last year.
But last year, the company announced that it would no longer produce or sell its brand, which was popular with younger people who are searching for something different, like the new wine or beer of choice.
The acquisition was announced Friday by Wine & Rose, which owns the brand and its parent company, Bordea International.
Wine & Stars, which has been a partner with the BRI in the past, said it is also partnering with Bordeas on new wine production, including an upcoming project in the Château de Chateauneuf-du-Pape region of the French Pyrenees, in the Pyrenee region of southern France.BRI will continue to operate as a separate company.
“We are thrilled to join the Wine &Rose family,” the company said in a statement.
“Bordeau has become a worldwide phenomenon and is a great place to do business, and we look forward to collaborating with BRI to create exciting new wine brands for consumers and to support BRI’s mission of inspiring a new generation of young people to explore the world of wine and discover the wonderful flavors of the world’s most delicious grapes.”
The BRI brand will remain in Bordeons inventory, Wine + Stars said.
The Bordeais Wine Co.’s acquisition is expected to help BRI diversify its wine portfolio.
BRI currently distributes about 10 percent of the global wines sold, including around a quarter of its own products, according to Wine & Roses estimates.
“It is important for us to continue our business growth and to ensure our strategic investments are aligned with our overall strategy,” BRI CEO and chairman Nicolas Brugnano said in the statement.
Bri and Bordean-owned Dijons wineries have been in talks for years, Wine and Roses reported, but the agreement to sell the BORDA brand to Wine and Stars was the first major deal involving Bordeauds.
The deal has already made the Borda brand more widely known, Wine&Stars said.
Bria’s Wine & Co. will be in BRI-owned stores and at Bordeault restaurants in the coming months, Wine-a-Bri said in its statement.
The new Bordeaville Blanc brand is expected debut in spring 2019.